The Purple Reign story
how we harnessed nature's rarest colour and most powerful visible wave-length to create the world's first purple wine...
A celebration of nature’s rarest colour, embellished with mystery & nobility...
Masstengo (the company who produces Purple Reign wines) was created to push the boundaries of wine making with an aim to remove synthetic additives that cause harm in humans such as sulphites and replace them with safer more beneficial alternatives.
Whilst studying a Masters of Environmental Sustainability and working as a wine representative, Founder Tim Macnamara was interested in finding natural ways to preserve wine without using sulphites. He began researching and experimenting techniques of adding various natural infusions to wine.
Business partner Ross Stewart, was working in the liquor industry, specialising in organic, biodynamic and preservative free wine. With a science background, some boutique wine making experience, and a recently completed MBA, Ross brought both sound financial and scientific knowledge to the team.
After about two years of experimenting, Masstengo launched the first wine Purple Reign at the 2019 Royal Easter Show in Sydney. The response was fantastic, with 95% conversion from tasting to purchase and the entire production of wine sold out before the show finished.
why you’ll love purple reign
All of our wines are infused with natural, organic, plant-based botanicals to minimise the use of sulphites.
- botanical antioxidants
- unique colour and vibrancy
- low in sulphites
- great for sharing all year
Discover the purple range:
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show us why purple reigns @purplereignwine
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